My name is Jovana Važić, and these are my colleagues from Leo Burnett. We have decided to answer the challenge set forth by our colleagues from the Executive Group Agency and thus participate in this campaign. We will transfer the money to the National Organization for Rare Diseases.
Cannes Predictions Reel is shortlist made by creative directors from Leo Burnett network and includes the selection of 35 world’s best commercials and campaigns that are most likely to be given one or more Lions by the Cannes Jury. Each year the people from Leo Burnett are choosing 12 out of 35 works, they think will be the most successful in Cannes.
The most successful lion hunters this year were Nataša Đukić and Branimir Čkonjović. Congratulations.
Building ideas may take some energy, so we have to make our bodies tough and prepared for everything. Ok, maybe we’re not Google, but we also have a modern gym. You can practice table tennis, kick the pound sack, pump your muscles or play Xbox 360 Kinect for full body gaming.
We are quiet at our desks most of the time, but when we go on the soccer field, we are turning into wild tigers. Unofficially, we are the best soccer advertisers in the country!
After last year’s fierce Leo Burnett Table Tennis Tournament, we are heading towards a “virtual” one. Thanks to our new Xbox Kinect that inspires us to test ourselves on many levels, our employees will compete in various kinds of sports!
Leo Burnett, UEPS and IAA Serbia together organized the Cannes Predictions Reel 2013. This event took place in Belgrade Fair Conference Hall on Wednesday, June 19. All visitors had unique opportunity to see for the first time what commercials and campaigns were considered as the best according to Leo Burnett Creative Directors. Visitors were able to hear and ask questions to some of the representatives of Serbian advertising – Senka Pajić, Petar Nogo, Slobodan Marković, Igor Savić, Andreja Milkić and Gabrijela Stjepanović.
During three sunny days at the beginning of July, account managers and creative staff of Leo Burnett team Philip Morris Region, replaced the conference room with untouched nature, chairs with bungalows, pens with paddles. The brief was to paddle the untamed river Tara through all its rapids, occasionally drink the purest river water in Europe, initiate team spirit and let the adventure begin. Do we need to say that the brief was answered to the fullest?