Research showed that telco users usually get confused when choosing the tariff. So, Vip mobile decided to come out with completely new portfolio. Instead of all tariffs, there will be only one – NOVA tariff.
We used this opportunity to create a teaser campaign saying that Vip is “turning over a new leaf”. People started guessing what it is about, and then this TV commercial started. Take a look how we announced a new beginning for Vip mobile.Watch Video on YouTube