Movement 65 plus Case Study
Elders make up 1/4 of Serbia’s population. Younger generations perceive them as a burden on the country’s budget, and in everyday life. Is that the society we want to live in?
We created Movement 65+, the first ever in Serbia that changes society’s perception of elders, celebrates their legacy, and gives them respect they deserve.
We built a museum of 65+ heroes, featuring their stories and knowledge that should be preserved from oblivion.Watch