Leo Burnett Belgrade wins pitch for Jelen Beer!
Elders make up 1/4 of Serbia’s population. Younger generations perceive them as a burden on the country’s budget, and in everyday life. Is that the society we want to live in?
We created Movement 65+, the first ever in Serbia that changes society’s perception of elders, celebrates their legacy, and gives them respect they deserve.
We built a museum of 65+ heroes, featuring their stories and knowledge that should be preserved from oblivion.Watch
All of us have rituals and habits that we always go back to. Places that we love to visit, restaurants we go to, cafés in which we meet with our friends. There are some things that we will never want to change. The only thing that changes, and we have no control of it, are the prices. That’s why in Vip, prices are the way they used to be.Watch
Is the coverage of Vip mobile’s network something that can be understood better through volleyball?
It certainly is, because when we say coverage we refer to support, team spirit, those moments when you know you’re not alone, and to those small things that mean a great deal.
That is why we cover for each other in every moment… and together we cover the entire court.Watch
Life is full of wonderful things, but there are only few that really matter to each and every one of us. They are common ground where we all meet. Those are the things that connect us and make us who we are; and that is something we toast for… with one and only, Nikšićko beer.Watch
See you all at Cannes Predictions!